Imagine mining data on the golf course so specific that it calculates your most optimal club to use, the exact aiming spot, how hard to swing, and the precise moment to take your swing. That’s what Aon does for businesses. Aon's analytic capabilities deliver innovative new tools and exceptional service to unlock insights and provide clients with the clarity and confidence to make better decisions that drive more successful outcomes.
Just as in business, there is a correlation between better decision making and better results on the golf course. Aon’s newest ambassador, 2022 U.S. Open winner Matt Fitzpatrick, employs data collection to an extreme. Fitzpatrick has manually tracked every shot he has hit since age 15 – both in practice and competition – and then studied that data to finesse his game. Fitzpatrick is adamant that the power of data helps him elevate his game to another level, perpetually using it to accurately assess how on-target his results are and giving him the green light to swing under pressure. His strategic approach to consider all factors and make the best on-course decisions is why he’s a perfect fit with Aon.
The synergy is amplified in Aon’s new golf film. The brand utilized the latest in virtual technology to draw parallels between decisions made in golf and in business. The complex situations players are faced with are brought to life through Fitzpatrick’s virtual headspace.
“Learning about my game this way and what I could get better at, became really interesting,” says Fitzpatrick. “The data helps me make better decisions because it provides evidence as to what the smartest play is based on facts. Leaning on this concrete reasoning reinforces why one decision is stronger than another in certain situations. And I use the data daily – whether it’s a tournament day or a practice day. I can use it to decide what to focus on in practice and how I need to hone in on that specific skillset.”
Like Aon, Fitzpatrick relies on data to inform his decision making and performance, ultimately setting him up for success.
“I want to be as informed as possible so I can make the best decision for my game,” Fitzpatrick continued. “That way, no stone is left unturned, and I can feel confident in my approach. Similarly, Aon works to collect the necessary data and insights to provide its clients with the best possible intel to protect and grow their businesses. That’s why I’m excited to be working with Aon – we make a great pair.”
To learn more about Fitzpatrick’s unique approach, Aon’s overall golf partnerships platform and its ambassador roster, visit www.aon.com/en/about/partnerships/golf-partnerships.